It's been a full year since Google first released expanded text ads to advertisers Image Manipulation around the world - and what a year! Since their announcement, advertisers have been eager to start testing the new expanded ad format, but Image Manipulation many have been reluctant to abandon their tried-and-tested ads. Now that standard text ads can no longer be created in either Google Ads (formerly Google AdWords) or Bing, it's time to see what Image Manipulation work lies ahead for the migration to large format text ads. Large Format Text Ads One Year Later: Adoption and Performance First, some good news: 95% of Search Network advertisers Image Manipulation have at least started migrating to ETAs. 71% of advertisers have fully migrated to expanded text ads, and an additional 24% are still working on their migration, using a mix of standard text Image Manipulation ads and expanded text ads in their account. Extended text ad adoption statistics Those who have Image Manipulation made the migration have mostly seen positive results. In July, people who migrated between standard text ads and expanded text ads saw their ETAs on average an 11% higher CTR Image Manipulation than their standard text ad counterparts.

This is true whether you are writing headlines for PPC ads or content intended Image Manipulation Vto drive organic search traffic, links, and social media shares. You can't honestly call your content "high quality" if it's not read. And if Image Manipulation your headline is boring, people won't click. They will ignore you. It means a lot of bad things for your business and your brand. For example, you don't: Grow your audience. Attract links naturally. Generate qualified leads. Boost your engagement and sharing on social media. Earn enough Image Manipulation money. Oh, and if we talk about paid search? You will pay more for your ads because the Quality Score strongly rewards a high click-through rate. If only there was a way to know ahead of time if that headline you Image Manipulation wrote will get tons of traffic or be ignored... Well, there might be a way - title analysis tools. But do they actually work? What are Headline Analyzers? Headline analyzers are free tools that score your headline, giving you an idea in advance of whether people are going to want Image Manipulation to click on your headline. Here are three headline analysis tools you can try: Co-Schedule securities analysis tools This headline analyzer is my favorite. I have Image Manipulation been using it for a few years. It analyzes and scores your title based on factors such as your word balance, length, keywords, and sentiment. Additionally, CoSchedule's tool will show you Image Manipulation what your title will look like as a Google search result and as an email subject line.

To the uninitiated, the field of psychography may seem a bit like a demystified "scientific" principle such as phrenology, but in fact it is one of the most exciting developments Image Manipulation in psychological analysis that specialists marketers Image Manipulation can leverage in their campaigns. Psychography in Marketing But what is psychography? Why should you care? How can you use it? These are all questions that we will Image Manipulation answer in this article. We'll explore what psychography is, what makes it so valuable for digital Image Manipulation marketers, and nine amazing ways to apply it to your campaigns. Before we get started in earnest, though, let's run through a quick primer Image Manipulation on psychography as a scientific discipline. What is Psychography? Psychographics is the study of people's attitudes and interests, often studied in conjunction with typical demographic data to create more comprehensive profiles of target markets and audiences. use psychography Image Manipulation to write advertising copy Although psychography is used in a variety of applications, its primary use is market research. We can tell a lot about a person just by looking at the Image Manipulation demographic data about their life - their age, income level, education, occupation - but by themselves, these data are of limited use. It tells us nothing about their Image Manipulation aspirations, beliefs, attitudes or any other subjective psychological measures. This is what makes psychography so powerful; by combining demographic data with psychographic data, we can Image Manipulation build much more comprehensive and sophisticated consumer profiles based on a much richer picture of who they Image Manipulation really are.