To the uninitiated, the field of psychography may seem a bit like a demystified "scientific" principle such as phrenology, but in fact it is one of the most exciting developments Image Manipulation in psychological analysis that specialists marketers Image Manipulation can leverage in their campaigns. Psychography in Marketing But what is psychography? Why should you care? How can you use it? These are all questions that we will Image Manipulation answer in this article.
We'll explore what psychography is, what makes it so valuable for digital Image Manipulation marketers, and nine amazing ways to apply it to your campaigns. Before we get started in earnest, though, let's run through a quick primer Image Manipulation on psychography as a scientific discipline. What is Psychography? Psychographics is the study of people's attitudes and interests, often studied in conjunction with typical demographic data to create more comprehensive profiles of target markets and audiences. use psychography Image Manipulation to write advertising copy Although psychography is used in a variety of applications, its primary use is market research.
We can tell a lot about a person just by looking at the Image Manipulation demographic data about their life - their age, income level, education, occupation - but by themselves, these data are of limited use. It tells us nothing about their Image Manipulation aspirations, beliefs, attitudes or any other subjective psychological measures. This is what makes psychography so powerful; by combining demographic data with psychographic data, we can Image Manipulation build much more comprehensive and sophisticated consumer profiles based on a much richer picture of who they Image Manipulation really are.