Hopefully this has opened your eyes Phone Number List Microsoft as a potential additional fork of your PPC efforts. But should it completely replace your Google Ads campaign? Probably not. A much lower user base Phone Number List potential audience means lower CPC and less competition, but it also means much less chance of conversion. Other issues, like support and UI, are not big issues and can be dealt Phone Number List if needed. However, the lack of an audience can't really be solved. Until Bing gains greater market share, Microsoft Phone Number List should be a secondary and complementary platform to your marketing efforts, not your primary avenue. Other things to consider Other Phone Number List Platforms Google Ads and Microsoft Advertising aren't the only two PPC platforms. But in fact, it's not. It just depends on what your goals are. If you sell e-commerce, consider Amazon or Walmart in the US. If your product or service solves a problem people have, consider using Quora ads and show ads to users who ask questions your product can answer. Bing is constantly updated Phone Number List hasn't finished updating and modernizing its PPC platform. Not by a long shot;. In fact, they keep making giant leaps in updates. Rather than simplifying the Phone Number List interface, they tried to match Google with more specific targeting options to ensure their platform remained relevant. Bing market share on the rise? Bing's market share has long Phone Number List been underestimated, and is generally seen as Google's little brother trying to plagiarize. Just a few years ago, Bing's search market share was estimated to be around 3%. Worldwide estimates are currently around 9%, although Microsoft recently said its market share Phone Number List the is as high as 33%. With numbers like these, it might be time to consider adding Microsoft Advertising to your digital marketing efforts.