Apr 20, 2022
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An April Fools' joke by the Hema is really different B2C Telemarketing List from an anti-Semitic conspiracy theory by Robert Jensen. Yet both can be called fake news. Recognizing the different types of misleading information is a first step in dealing better with fake news. But what else can you – as a marketer, content creator, advertiser B2C Telemarketing List or communication professional – do in a world where fake news B2C Telemarketing List has won? A few tips: Be open and honest about where you get your information from. This starts, for example, with a good reference in your content. Correct yourself if you accidentally spread fake B2C Telemarketing List news. Everyone makes a mistake once in a while. Don't sweep that under the rug, but be honest about your mistake and tell how you've improved. Try to develop your B2C Telemarketing List own media literacy, that of your colleagues and that of your target group. Learn how (new) media work and how they can be used to spread fake news. Always count to ten before responding to new B2C Telemarketing List information , such as news in your industry. Can the information be trusted? Do you have to respond at all? And if so: how? Speak out against incorrect information (about your brand or organization). The best weapon against incorrect information is correct information. But don't argue with trolls. Trolls continuously B2C Telemarketing List spread fake news to cause chaos and damage. You cannot enter into a conversation with these people (or bots!). You can only report it. In this way you contribute to a world B2C Telemarketing List in which people can have confidence again in the information they encounter (online). And you gain the trust of your target group in your organisation, brand or B2C Telemarketing List message. That's good news, right? Creativity is important Standing out in a world full of content can sometimes be difficult. So it is not surprising that 'fake' content is chosen more often to reinforce a story or message.