For today's e-commerce merchants, social email list media marketing is one of the most important channels for business growth and an important aspect of e-commerce marketing. However, so many merchants still do not fully understand how to use social media. Treat twitter like an rss feed. They posted to instagram once on blue moon, which is usually a behind-the-scenes shot of a team at work (or a dog in the office). If you post to linkedin or facebook, it's a copy of the exact same content and will be pasted on both platforms. No one is tracking engagement or followers, and absolutely no one is running paid or boosted social ads. In other words, many online merchants leave their money on the table by ignoring the power of social media to drive traffic, conversions, and online sales. The data also backs it up. According to a recent survey conducted by visiture, 75% of people allow to buy something after seeing it on social media. 90% say they use social media to email list help them make purchase decisions. So how do you use these social media statistics to improve your online shop sales? First, you need to find the best channel for your business. Next, you need a strategy on how to reach potential customers on that channel. From there, you need to decide what kind of content you want to create for each platform. Finally, transforming your social media activities into a working system that delivers the conversions and sales you need requires a realistic budget. Let's dive. What is social media marketing? As the email list name implies, social media marketing uses social channels such as twitter, linkedin, instagram, pinterest, and facebook to create content that connects customers and prospects, ultimately driving them to buy. For e-commerce businesses, social media can be a powerful tool for driving referral traffic to your shop. In fact, according to business insider, social commerce was one of the biggest new waves of 2019. This is because platforms such as instagram, facebook, pinterest, and snapchat allow brands to tag their products on posts, stories, and pages. Consumers can buy directly from social media feeds.