It's been a full year since Google first released expanded text ads to advertisers Image Manipulation around the world - and what a year! Since their announcement, advertisers have been eager to start testing the new expanded ad format, but Image Manipulation many have been reluctant to abandon their tried-and-tested ads.
Now that standard text ads can no longer be created in either Google Ads (formerly Google AdWords) or Bing, it's time to see what Image Manipulation work lies ahead for the migration to large format text ads. Large Format Text Ads One Year Later: Adoption and Performance First, some good news: 95% of Search Network advertisers Image Manipulation have at least started migrating to ETAs. 71% of advertisers have fully migrated to expanded text ads, and an additional 24% are still working on their migration, using a mix of standard text Image Manipulation ads and expanded text ads in their account.
Extended text ad adoption statistics Those who have Image Manipulation made the migration have mostly seen positive results. In July, people who migrated between standard text ads and expanded text ads saw their ETAs on average an 11% higher CTR Image Manipulation than their standard text ad counterparts.